Introduction
The incumbent will oversee the marketing function at ALAF limited, develop and execute approved marketing strategy and plan as well as build strong brands that connect with consumers, customers, and influencers to meet agreed business objectives. She/ He will evaluate market research, market understanding, and use consumer and customer data in developing relevant plans.
1.Working with the Executive Team, provide marketing inputs to the Company Business Plan to facilitate business growth
2.Develop a marketing strategy, with brand and portfolio objectives, strategies and plans in line with Corporate Objectives and the Company Business Plan.
3.Support and facilitate development and implementation of sectoral and regional marketing initiatives
4.Plan and administer the company’s Marketing and Support budget.
5.Manage agencies, suppliers, the media and partners
6.Instil marketing led ethos throughout the business to drive customer focused decision making
7.Research and reporting on external opportunities and competitive activity
8.Measuring success (develop appropriate metrics, including sales figures, market share data, customer satisfaction).
9.Be a co-driver on business development activities, working closely with specialists in areas affecting market and product development
10.Collaborate with relevant senior management to plan, create and produce communications used in support of new products, centres of excellence, new business activities and programs
11.Undertake market research to inform business decisions in new product development, or product and service enhancement
12.Develop and manage internal communications and systems
13.Work with External Relationship Manager to develop Corporate Identity application manuals and control protocols
14.Ensure compliance to group corporate identity on all touch points
15.Manage and develop the company’s brands
16.Manage brand alignment across varied territories, harmonize and integrate regional synergies through consumer and trade promotion initiatives.
17.Manage day to day activity with PR, press and marketing communications agencies.
18.Direct and manage web strategy and digital communication
19.Work with regional offices in designing and implementing CRM and client contact systems.
20.Develop policies for the use of client and prospect databases, mailing list usage, data integrity, security, and marketing content
21.Develop and deliver insightful and relevant presentations and strategies to the executive team, customers, trade channels, the Group and other regions/ countries of operation, as appropriate.
22.Ensure marketing synergies by aligning the efforts across all ALAF sites including the Service Centres with overall Business strategy.
23.Build and develop a marketing driven team which is informed, competent, commercially astute, dedicated, efficient, and lives the corporate culture
24.Develop relationship and provide solutions to the professional / public / private sector by selling the company, its services, its products and brands, and its expertise, with the objective of winning new business to the company.
25.Assist in resolving customer complaints / queries arising from the professional sector.
26.Effective use of Business Intelligence tools purchased by the company to follow up on leads and produce specifications for ALAF products and services in all three channels above.
27.Provide assistance / contribute to the development of technical specifications for ALAF products which will result in increased product specifications and an increased competitive edge
28.Assist in the development of sales and marketing literature and associated documents to improve the marketing of the Group and its products / brands
29.Report on insights gained from professionals on the performance of ALAF and SAFAL Group Products
30.Developing, gathering and sharing of market intelligence with all stakeholders, and maintaining an awareness of technical developments in the industry to ensure that ALAF has up to date and relevant competitive information.
31.Contributing to the development and implementation of regional sales & marketing plans which will support and contribute to achievement of the Company’s Business objectives & deepen the effectiveness of the Company’s National Marketing Strategy and Plan.
32.Implementation of professional events and programs, and networking with institutes and professional associations on behalf of the company in line with the National Marketing strategy and plan.
33.Compliance with required reporting & information for Marketing and Sales purposes.
34.Attendance at and participation in stock takes, conferences and training sessions as required.
Requirements •Minimum academic qualification: Degree in Marketing and Communications
•General work experience (years): 8 to 10 years out of which min 4 year in Managerial role.
•Industry: Manufacturing Sector.
•Key competencies and skills: Good communication skills, Deliver on target and manage through team, Project management skills
•Experience in Brand Management, Digital communication, Trade Marketing
