Marketing Manager
We at Yara are part of a global network, collaborating to profitably and responsibly solve some of the world’s key challenges – resource scarcity, food insecurity and environmental change.
About the Unit
Yara’s knowledge, products and solutions grow farmers’, distributors’ and industrial customers’ business profitably and responsibly, while protecting the earth’s resources, food and environment.
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Our fertilizers, programs and technologies increase yields, improve product quality and reduce the environmental impact of agricultural practices. We foster a culture that promotes the safety of our employees, contractors and societies.
Yara Tanzania is focused on developing a responsible agriculture and extension approach, through establishing a crop specific product portfolio which is adapted to the local conditions. Intense efforts are devoted to the training of our retailer network as well as farmers in utilizing the correct fertilizers, in the right amount and precise timing.
Responsibilities
- This position is based in Dar es Salaam, Tanzania and reports to the Country Manager.
- Develop and utilize the marketing strategy to create and implement an integrated omi-channel marketing plan in line with Yara business plan objectives and budgets with a strong focus on return on investment.
- Co-ordinate and develop integrated Yara messaging across various platforms, digital (web, social and applications) and traditional channels in line with brand guidelines and sales strategy requirements.
- Manage all third-party agencies according to budgets from conception through to delivery in line with sales strategy priorities.
- Ensure that all local product packaging is in line with product specifications and branding requirements.
- Manage marketing budgets for Tanzania and Rwanda as agreed in the business plan, actively looking for efficiencies to deliver on marketing plan and budget optimization.
- Work with the Country Lead, Commercial Managers and Business Unit to design an efficient channel partner marketing framework.
- Lead the marketing team to ensure productivity, engagement, and growth within and beyond their roles.
Profile
- A minimum of 7 years of work experience in a multinational Organization
- 3 years progressive experience in a senior Marketing role
- A minimum of 3 years’ experience in people management
- Proficient in using MS Office (Word, Excel, Outlook)
Additional Information
- Exposure in market research and analysis as well as events coordination
- Project Management skills
- GTM implementation
- Communication development and implementation
- Understanding of research (qualitative and quantitative studies)
- Portfolio management through different products
- Innovation and renovation pipeline development and implementation
The deadline for submitting the application is 17 April 2022.
