Job Description
About us
From Arthur Guinness to Johnnie Walker, our business was founded
on people of great character, and in 250 years, nothing’s changed. We’re the
world’s leading premium alcohol company. Our brands are industry icons. And our
success is thanks to the strength of our people, in every role. It’s why we
trust them with our legacy. And it’s why we reward them with the
career-defining opportunities that they deserve. Our ambition is to create the
best performing, most trusted and respected Consumer Products Company in the
world. To achieve these, we need the world’s very best people. Feel inspired?
Then this may be the opportunity for you.
SBL was incorporated in 1988
as Associated Breweries Limited and changed its name to Serengeti Breweries
Limited in 2002 and commenced commercial operations in 1996 with one brewery in
Dar es Salaam. The company was acquired by EABL in October 2010 and has three
breweries located in Dar es Salaam, Mwanza and Moshi.
SBL flagship brand is Serengeti Premium Lager.
Other brand portfolios include Guinness and Plisner. Headquartered in Dar es
Salaam, SBL is also the distributor of several global Diageo international
renowned spirit brands such as Johnnie Walker®, Smirnoff Vodka®, Bailey’s Irish
Cream ®, Richot®, Bond 7 Whiskey® and Gilbeys Gin®.
Role purpose
The position holder Is responsible for the
creation of all the must-have and focus Shopper growth drivers across a
brand/Category to deliver the most efficient and effective Industry leading
Shopper Marketing Growth Drivers.
The growth drivers developed must grow our
share, drive equity and penetration growth. The role requires the individual to
transform our growth drivers to be ‘channel’ ready and deliver against all
aspects of the ‘path to purchase’ and not just at the ‘Moment of choice’.
Key Accountabilities
·
Input into the JUBP
development with strong and in depth commercial and Customer insights working
with brand team, innovation Team, Field sales team and Finance team.
·
Actively support volume forecasting
via use of trends and analyses of data as a primary input.
·
Make marketing BTL/TTL
concepts operational.
·
Identify sales gaps in
regions and propose corrective action.
·
Inputs Joint Customer
plans (JCP) for Top Customers and ensured ruthless planning of the agreed
activities within the JCP.
·
Own the development of
BTL program plans and agree the roles and responsibilities key resources and
budget implications.
·
Develops compelling
Customer Propositions for Sales Driver activities using detailed brand &
customer knowledge.
·
Management of cross
functional project teams for effective planning of BTL activities (coordinate
and ensure each team delivers the requirement for bold execution on time
·
Ensure All BTL Marketing
activities proposals are in line with the trade strategy and that customer
insight Field constraints and customer information are considered.
·
Ensure key controls are
in place and respected for each activity.
·
Ensure field teams and
company staff engagement to programs through clear and inspiring briefings with
support capability team when applicable.
·
Support M&E of
activities working with CPAM/Brand team/Finance.
·
Deliver all projects on
or under agreed budget.
·
Management One plan
review meetings
·
Working very closely
with brand team, and starting with strong insights, this role leads the
creation of high quality and scalable single brand Shopper Marketing growth
drivers for execution. The creation is for all beer/spirt Trademark brands
including innovations.
·
Delivers Inspiration and
Toolkits that are ‘Channel Ready’ across countries for Execution.
·
Working with and
managing Agencies to set very highest standards and deliver the very latest and
best Shopper Marketing work in the industry.
·
Deliver tools that
confirm to the developed Physical Availability principles, covering the full
Path to Purchase, and in accordance with the M&E learnings.
·
This role will also
control the flexible resourcing work plan across all Shopper Marketing and
Brand teams. As part of this the role will take budgetary responsibility for
‘creation’, and the selection of appropriate agencies and the agency models.
Qualifications And Experience Required
·
Bachelor’s degree in a
relevant field
·
Strong commercial acumen
and an understanding of the Tanzanian beer/spirit market
·
4+ years of work
experience in Commercial/Marketing Functions
·
Computer literacy
(Microsoft environment)
Skills/knowledge
·
Minimum 3 years Brand
marketing, sales role
·
Able to demonstrate
success in developing & leading team. Evidence of strong leadership and
influencing skills
·
Excellence project
management skills that deliver projects on time and on budget
·
Strong influential
skills
·
Strategic thinkers
·
Competitive intelligence
& insights
·
Measure and evaluation
of projects.
·
Good interpersonal
communication skills
Celebrating our inclusive and diverse culture is
core to Diageo’s purpose of “celebrating life every day everywhere”. This
purpose is, in itself, inclusive in nature, as it values everybody irrespective
of background, disability, religion, gender or ethnicity.
Our ambition is to create the best performing,
most trusted and respected Consumer Products Company in the world. To achieve
these, we need the world’s very best people.
We’re looking for people with creativity,
boldness and a sense of purpose to take Diageo and our timeless, pioneering
brands to the next level.
Feel inspired? Then this may be the opportunity
for you.
Worker Type
Regular
Primary Location:
Dar es Salaam
Additional Locations :
Job Posting Start Date
2024-11-22
How to Apply:
Please follow the link provided below.
Deadline: December 7,
2024
Telegram group: CLICK HERE
Whatsapp Group 1: CLICK HERE
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