Head of Public Relations
Dar es Salaam
Smart Codes Limited
Head of Public Relations at Smart Codes Limited
The Head of PR (Head of Public Relations) is responsible for leading outward PR strategies and plans that promote key initiatives and the business/product’s image and reputation.
The Head of PR works especially close with external investors and partners, the finance department, HR departments, and other key business partners in developing and executing initiatives that address the business’s corporate issues. The Head of PR also serves as one of the key media contacts and representatives for the business.
Objectives and Responsibilities of the Head of PR
Leadership/Supervisory Role:
The Head of PR is responsible for setting goals, role delegating and establishing priorities.
The Head of PR is also responsible for the creation and promotion of a departmental culture that promotes integrity, high performance, continuous improvement, and commitment to quality throughout the department.
Strategy:
The Head of PR leads junior PR Managers in the development, implementation, and integration of strategic communications plans that advance the business’s brand identity in the market.
The Head of PR will also play the role of broadening awareness of these strategies and increasing the visibility of PR programs and priorities within the organization and to key stakeholders.
In this capacity, the Head of PR also plays an active part in the creation of marketing strategies in conjunction with the marketing team to enable the cultivation and enhancement of strong and meaningful relationships with the target audience, external partners, and key media outlets, which favorably positions the business/product in the market.
Media Relations:
The Head of PR leads the PR team. It acts as the business spokesperson and lead point person in conventional media interactions, such as newspaper interviews, ensuring a positive portrayal of the business at all times.
The Head of PR exercises their judgment in prioritizing media opportunities, making necessary coordination with appropriate persons in organizing and preparing presentations, speeches, talking points, and other external media relations materials.
At this capacity, the Head of PR actively engages, cultivates, and manages press relationships that ensure the coverage of the business’s programs, events, and public announcements, among other projects.
They are also in charge of the day-to-day communications activities’ including media budgeting, planning, and auditing, on top of providing marketing counsel to publication departments to ensure the positive impact of each publication on the business.
Other Duties: The Head of HR also performs other duties necessary for the effective performance of their duties and duties as delegated by the Employer.
Head of Public Relations at Smart Codes Limited
Required Qualifications of the Head of PR
Education: A candidate for the position of Head of PR must possess a Degree or Master’s degree in Business Administration, Marketing, Law, Journalism, International Relations, Public Relations, Information Technology, Communications, and English.
Experience:
A suitable candidate will have had over 6 years worth of experience working in a high ranking PR position, for example, as a Senior PR Manager.
The candidate will also have a proven and successful role in a staff management position, preferably the management of a PR team in at least 3 years of their total experience.
Additionally, a Head of PR needs to have had a successful track record in garnering positive media coverage for a business or product in a complex business setting/market.
Communication Skills:
The Head of PR plays a lead role as the primary representative and spokesman of the business internally and externally.
The Head of PR will interact on behalf of the business with numerous media outlets, external partners, and most importantly the clients.
Internally, the Head of PR will have to lead the PR team and effective communication will ensure efficient and effective execution of functions within the department.
He will also have to make numerous presentations to the Management, key stakeholders, and the media.
For this reason, the candidate for this position must demonstrate exceptional communication skills that will ensure clear conveyance of the business’s messages and a positive portrayal of the business in general.
The Head of PR must also possess an ability to communicate complex and technical messages in simple terms that different audiences can relate to.
Analytical/Creative Skills:
A candidate for this position must also portray superior analytical and creative skills that will enable them to develop enterprise-level PR and communication strategies as well as creative and engaging business and product messages that appeal to the clients, media outlets, potential clients, and external partners.
Leadership Skills:
As the head of the PR department, The Head of PR must possess leadership qualities that enables them to move, drive, and motivate a team to successful completion of its goals and objectives.
The Head of PR must also have a keen eye for PR and communications talents that he will draw in to make up the PR department. They must also be able to inspire a group into pushing their limits and producing outstanding results.
Technology/Web Savvy:
The world, and especially the clients, has become increasingly technologically oriented. Media outlets are also embracing online channels as a primary avenue for conveyance of their messages The Head of PR must therefore show a deep interest and skill in new and emerging technological appliances, softwares, and applications, which are necessary for accessing large segments of media outlets, clients, and potential clients.
Interpersonal/People Skills:
Interpersonal skills are an absolute necessity for the Head of PR which ensure their various interactions are smooth and uncomplicated and also to ensure the effective execution of their leadership role. Some of these interpersonal skills are being self-motivated and inspiring others to do the same, being a great problem solver, exceptional negotiation skills; being proactive and going beyond the call of duty, being an eager learner, willing to learn new market trends and to learn from others.
People Skills:
A suitable candidate will also have outstanding people skills. As the lead representative of the business to the media, clients, external partners etc, the Head of PR must be extremely likeable and relatable, able to build strong, meaningful, and lasting relationships with any audience. This is because to the world, the Head of PR will be an exact depiction of the business/product.
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