Mwananchi Communications Limited (MCL) – Job Opportunity
Position: Market Development Executive – Upcountry (Mbeya, Tanga)
Mwananchi Communications Limited (MCL), a subsidiary of Nation Media Group (NMG), is Tanzania’s largest independent news network. MCL is a prominent player in print and digital media, and we are seeking a motivated and experienced Market Development Executive to join our team in the Mbeya and Tanga regions. This role focuses on increasing copy sales and developing relationships with partners in the distribution channel to meet set sales targets while maintaining an optimal return level.
Key Responsibilities:
- Brand Visibility: Ensure the visibility of MCL brands in respective markets.
- Sales Promotion: Coordinate the sale and distribution of newspapers in areas served by franchised wholesale distributors, and provide guidance on sales techniques to vendors, drivers, and distributors.
- Sales Potential Survey: Survey urban and suburban areas to determine newspaper sales potential, using statistical tables, and recommend new outlets for sales growth.
- Delivery Route Management: Organize and lay out home and office delivery routes, including the organization of carrier crews.
- Sales Analysis: Analyze sales statistics to assist management with circulation planning and to improve sales performance.
- Sales Scheduling & Reporting: Schedule deliveries and distributions of newspapers, report on competitor activities, and gather reader feedback.
- Promotional Activities: Write promotional bulletins for dealers and carriers about special sales promotions and offers.
- Performance Evaluation: Evaluate distributor and vendor sales performance daily and arrange for the sale of newspapers at special events or editions.
- Delivery Inspections: Inspect routes to ensure timely and regular newspaper deliveries to distributors, vendors, homes, and offices.
- Complaint Resolution: Resolve distributor and vendor complaints by investigating and providing solutions.
- Account Management: Investigate delinquent accounts and assist in collections.
Minimum Qualifications and Experience:
- University Degree in Business-related field.
- 2 to 3 years of working experience, preferably in a similar role, and ideally residing in the area applied for (Mbeya or Tanga).
- Strong sales and distribution knowledge, with the ability to develop and maintain relationships with partners.
Mwananchi Communications Limited (MCL), a subsidiary of Nation Media Group (NMG), is Tanzania’s largest independent news network with an award-winning presence in print and digital media. MCL is a leading publisher of national news brands Mwananchi, The Citizen, and Mwanaspoti in both print and digital formats. MCL is now looking for a Business Development Manager to help drive digital and print revenue, grow relationships with clients, and identify new business opportunities in the digital industry.
Main Responsibilities:
- Develop strategic plans, negotiate schedules, and communicate results or issues to management.
- Work closely with the sales team on print and digital media plans and program opportunities.
- Stay up-to-date with trends and developments in the digital industry to identify new business opportunities.
- Identify new opportunities for monetization and create integrated concepts.
- Provide feedback and market intelligence to identify gaps in the market and potential partnership opportunities.
- Build and grow relationships with decision-makers and influencers within major clients and ad agencies.
- Pursue new advertising and revenue opportunities, and create concepts in collaboration with clients and internal teams.
- Strategize for growth and maximize share of category spends on digital platforms.
- Support partnership and acquisition discussions.
- Report on ad sales, impressions, and related metrics.
Minimum Qualifications and Experience:
- Academic Qualification: Bachelor’s degree.
- Experience: 2-3 years, with extensive experience in a product role, particularly from a content, publishing, or media background.
Mode of Application:
Interested and qualified candidates should apply online via the MCL Career Portal: https://careers.mcl.co.tz or email hrm@tz.nationmedia.com by November 30, 2024.
All applications should be in PDF format.
Women are highly encouraged to apply.
MCL is an Equal Opportunity Employer.
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